The short version - just get started with something that adds value to other people’s life.
The long version
As one of my advisors says,
To be an entrepreneur, you require 3 things - dil (heart), dimaag (brain) and dum (will power)
Most people possess the first 2 but do not have the last one and that’s the reason most people do not start.
When I started my entrepreneurial journey, fortunately, I had the dum to ditch my upcoming job and start my own venture. However, in the beginning, I also got many things wrong:
- I focused on how to make money rather than focusing on building a great product.
- I focused on the output of employees rather than helping them get that output.
- I focused on how can my clients pay me more rather than building great relationships with them
I focused on all the wrong things. The approach to business was totally wrong and no wonder, I faced a lot of challenges during the first 1.5 years of my business. What went wrong?
I focused on the output rather than the input. Output includes things like - how much money the client pays me. Input includes things like - how well I serve them. After 1.5 years of problems, I realized that my focus should be on things that I can control rather than on the outcomes, where I have no control over. For instance,
- Instead of focusing on how much money a client pays me, I started focusing on how can I maintain a strong relationship with them. To do that, I decided that I should meet them once every week.
- Instead of focusing on how much output my employees provide, I started focusing on how can I take care of them the best. To do that, I made sure that my office had all the arrangements to keep them happy - relatively relaxed timings, free snacks, office outings, etc.
I shifted my focus from output to input. I tried doing the best I can and in turn, things automatically started improving.
We all have heard what is written in Geeta - karam karo, fal ki chinta na karo (keep working hard without worrying about results). While I never read Geeta, I started applying the above principle wherever possible. A few things happened:
- I started getting more control on my life because what I do (karam) was completely in my control.
- My relationship with clients started improving and I got more business automatically. Some of our clients trust us so much that they want us to work on new solutions rather than purchasing them from specialized solution providers.
- My business started growing, revenues grew by 4x this year. . Seeing the success with clients, investors have started reaching out to us.
The whole equation that most entrepreneurs follow is to first find an investor, then build a product and then find a customer. We changed the equation to first finding a customer, then building a product as per what they wanted and we automatically got the investors.
How can I do a startup like Aman Goel did?
Reverse the value equation and focus on what you bring on the table rather than what you take from the table.
PS: Read the book . I believe that the book gets into the details of what I mentioned above. It talks about building the right habits which will automatically lead to better outcomes.